The latest buzz in anti-ageing treatments revolves around “tweakments” – minor enhancements that give your skin a fresh look without appearing overdone. Beauty expert Alice Hart-Davis breaks it down for us.
Tweakments are cosmetic procedures that go beyond a regular facial yet fall short of major cosmetic surgery. These include treatments like Botox, fillers, skin peels, intense pulsed light, laser treatments, thread lifts, and more. They’re generally non-invasive or minimally invasive, offering noticeable but temporary and subtle results, provided you choose your practitioner wisely.
Alice has written a book, “The Tweakments Guide: Fresher Face,” and launched a website, www.thetweakmentsguide.com, to explain these procedures, how they work, and help you decide if they might be right for you. She also provides a directory of top tweakment practitioners across the country. Alice talks about tweakments at every chance, aiming to clear up common confusions about these treatments.
As a beauty journalist with over 20 years of experience, Alice recalls that tweakments were once a taboo topic. The idea of injecting substances like Botox into one’s face was seen as shocking. However, perceptions have changed, and the stigma around these treatments has lessened.
The variety of available procedures has significantly expanded. Two decades ago, options were limited to collagen injections and Botox. Now, there are numerous treatments, from laser facials and ultrasound skin tightening to microneedling and injectable moisturizers that can rejuvenate skin cells for up to six months.
Interest in non-surgical cosmetic procedures is rising. A Mintel report from last year revealed that 43% of people surveyed are interested in trying these treatments. This curiosity reflects the evolving view of tweakments, no longer seen only as anti-ageing but also as enhancements for individuals of various ages. Young women use fillers to enhance their lip shape and cheek definition, while others seek more balanced jawlines or improved skin hydration with treatments like Profhilo.
Unlike previous generations, younger people are more open about their tweakments, frequently sharing their experiences on social media. The increase in tweakment providers nationwide is promising, but the lack of strict regulation means some practitioners may lack sufficient training and experience. To ensure a safe experience, start with practitioners listed on Alice’s website, where you’ll find recommendations for trusted professionals.
Alice Hart Davis is a noted British journalist specializing in beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face,” and her website offer extensive advice and tools to help you navigate the world of non-surgical aesthetic treatments.