The anti-aging treatments everyone is buzzing about these days are called tweakments. These are minor cosmetic enhancements that give your skin a natural glow without the obvious “done” look. Beauty expert Alice Hart-Davis sheds light on them.
Tweakments are essentially cosmetic medical procedures with more significant effects than a typical facial but don’t involve full-on cosmetic surgery. These include treatments like Botox, fillers, skin-peels, intense pulsed light, lasers, and thread lifts. They are either non-invasive or minimally invasive, offering noticeable yet temporary results without making drastic changes to your appearance, provided you choose the right doctor.
Alice Hart-Davis has written a book on the topic titled “The Tweakments Guide: Fresher Face” and launched a website to help people understand these procedures better and find reputable practitioners. She has been actively discussing tweakments to clear up the confusion and promote a better understanding of what these treatments are and how they can benefit people.
Back when Alice began writing about cosmetic procedures two decades ago, they were considered quite shocking. The idea of injecting substances like Botox to look younger wasn’t widely accepted. However, times have changed, and the stigma around such treatments has diminished.
Over the years, the variety of procedures has grown. It used to be just collagen injections and Botox between facials and facelifts. Now, there are laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers that promote genuine cell regeneration in the skin. A Mintel report found that 43% of people surveyed are interested in trying non-surgical cosmetic procedures.
Initially, tweakments targeted aging concerns, like reducing frown lines with Botox or filling in nose-to-mouth lines with fillers, aimed at an older demographic. Nowadays, fillers are used for enhancing facial features across all ages, from boosting lip shape and cheek definition in young women to creating balanced jawlines for people of any gender. Other treatments, like Profhilo, improve skin hydration, and ultrasound therapy offers a subtle, non-surgical facelift.
Younger people today are more open about discussing and showcasing the results of their tweakments, especially on social media platforms like Facebook and Instagram. Meanwhile, the number of practitioners offering tweakments has increased significantly. However, this growth comes with a lack of regulation, meaning there are many practitioners with minimal training and experience. For those seeking a well-trained professional, Alice recommends starting with the ones listed on her website, where she ensures they are experts she trusts.
Alice Hart-Davis, a British journalist, specializes in beauty and cosmetic procedures. Her new book and website provide extensive information on non-surgical aesthetic procedures, including a tool for finding treatments and top practitioners across the UK.