Tweakments, the latest anti-ageing treatments everyone is talking about, are subtle enhancements that give your skin a natural glow without making it look overdone. Beauty expert Alice Hart-Davis explains that tweakments are a kind of cosmetic procedure that falls between a facial and full-on cosmetic surgery. They include treatments like Botox, fillers, skin peels, intense pulsed light, laser treatments, and thread lifts, among others.
These procedures are either non-invasive or minimally invasive, offering noticeable but temporary results. The key is their subtleness, ensuring you don’t look dramatically different—as long as you choose your practitioner wisely.
As someone who has written a book called “The Tweakments Guide: Fresher Face,” and launched a corresponding website, I aim to demystify these procedures. The website provides detailed explanations of various tweakments, their functions, and how to determine if they’re suitable for you. It also features a registry of the best practitioners across the country.
Years ago, when I began writing about these procedures, people were shocked at the idea of injecting substances like Botox to appear younger. However, times have changed, and the stigma surrounding treatments like Botox and fillers has significantly decreased. Today, the variety of available procedures has expanded greatly. What used to be limited to collagen injections and Botox now includes options like laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers that promote genuine cellular regeneration.
More people are curious about these treatments than ever before. A recent Mintel report revealed that 43% of people surveyed would consider trying a non-surgical cosmetic procedure.
Initially, tweakments were primarily seen as anti-ageing solutions—Botox for frown lines and fillers for nose-to-mouth lines—targeted at older individuals. Now, fillers are used to enhance facial features at any age, from boosting lip shape and cheek definition in younger women to defining jawlines in both men and women. Treatments like Profhilo can hydrate the skin, and ultrasound therapy offers a non-surgical facelift with subtle results.
Interestingly, younger patients today are more open about discussing these procedures and sharing their results on social media platforms like Facebook and Instagram. Additionally, the number of practitioners offering tweakments has increased, although this growth comes with a caveat: the industry is poorly regulated. This lack of regulation means there are many unqualified individuals offering these treatments.
If you’re considering a tweakment, it’s crucial to choose a reputable practitioner. My website features a list of registered professionals I trust and recommend.
Alice Hart-Davis is a British journalist who specializes in beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face” (2019), explores non-surgical aesthetic procedures. Her website, thetweakmentsguide.com, offers independent advice on tweakments, an interactive tool for finding treatment options, and a practitioner finder to help you locate top aesthetic practitioners in the UK.