The latest buzz in anti-ageing treatments is all about tweakments – these are subtle enhancements that give your skin a nice glow without making you look overly done. Beauty expert Alice Hart-Davis is here to explain.
If you’ve been seeing tweakments pop up in the news, you’re not alone. These are cosmetic procedures that offer more significant results than a regular facial but stop well short of full-on cosmetic surgery. Tweakments include treatments like Botox, fillers, skin-peels, intense pulsed light, laser, thread lifts, and more.
Most of these treatments are either non-invasive or minimally invasive, providing clear but temporary results. They are usually quite subtle, so as long as you choose your doctor wisely, you won’t end up looking dramatically different.
I’ve written a book about these procedures called “The Tweakments Guide: Fresher Face,” and launched a website, www.thetweakmentsguide.com, to help explain what these treatments are, how they work, and how to decide if they’re right for you. The site also includes a register of the best tweakment practitioners across the country. I’ve been talking about tweakments a lot because many people are confused about what they are and what they do. The more we talk about these procedures openly and honestly, the better people will understand them.
As a beauty journalist for over 20 years, I remember when these procedures were very secretive. Back then, people thought it was shocking to inject poison into their faces just to look younger. But attitudes have changed, and the stigma around treatments like Botox and fillers has decreased.
There are now many more procedures available. Twenty years ago, collagen injections and Botox filled the gap between facials and facelifts. Now, we have options like laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers that last for six months and promote genuine cellular regeneration in the skin.
A Mintel report from last year revealed that 43% of people were interested in trying a non-surgical cosmetic procedure. This shows a growing curiosity about tweakments. In the beginning, tweakments were seen mostly as anti-ageing measures aimed at older people to reduce frown lines or fill in wrinkles. Nowadays, fillers are used to enhance the features of people of all ages. Young women might use them to boost lip shape and cheek definition, while men and women of all ages use them to create a more balanced jawline. Other treatments like Profhilo can boost skin hydration, and ultrasound therapy can provide non-surgical facelifts with subtle results.
Younger people today are more open about these treatments than their parents might have been. They often share their results on social media. However, there is little regulation in the field of tweakments, meaning many practitioners have minimal training and experience. To find a reliable professional, check my website for recommended practitioners.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face” (2019), explores non-surgical aesthetic procedures, and her website, thetweakmentsguide.com, offers independent advice and tools for finding the best treatment options and practitioners around the UK.