The latest buzz in anti-aging treatments is all about “tweakments” – these are subtle enhancements that give your skin a glow without making it obvious that you’ve had work done. Beauty expert Alice Hart-Davis delves into this trend.
If you’ve been hearing more about tweakments lately, you’re not alone. These are cosmetic medical procedures that are more effective than a facial but aren’t as extreme as full-blown cosmetic surgery. They include treatments like Botox, fillers, skin peels, laser treatments, thread lifts, and more. Most of these procedures are non-invasive or minimally invasive, providing noticeable yet temporary results. They’re often so subtle that no one would guess you had anything done if you choose a skilled practitioner.
I’ve written a book on tweakments called “The Tweakments Guide: Fresher Face” and also launched a website, www.thetweakmentsguide.com. The site explains what these procedures are, how they work, and how to decide if they’re right for you, along with a directory of top practitioners across the country. I talk about tweakments every chance I get because many people find the concept confusing. Open and honest discussions can help people understand what these procedures are and what they can achieve.
As a beauty journalist who’s been writing about cosmetic procedures for about 20 years, I’ve seen a major shift in attitudes. Back then, treatments like Botox were considered shocking – who would want to inject poison into their face just to look younger? But over time, this stigma has faded.
Nowadays, there are many more procedures available. Two decades ago, we mostly had collagen injections and Botox. Now, you can choose from a wide range of treatments like laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers that last for six months and promote actual cell regeneration in the skin.
Interest in non-surgical cosmetic procedures is growing, too. A Mintel report last year revealed that 43% of respondents were open to trying these treatments. Initially, tweakments were seen as anti-aging solutions mainly for older adults. Botox reduced frown lines, and fillers plumped up nose-to-mouth lines. However, now they’re popular for enhancing facial features at any age. Young women use fillers for fuller lips and defined cheeks, while men and women of all ages opt for a more balanced jawline. Treatments like Profhilo boost skin hydration, and ultrasound therapy offers a non-surgical facelift with subtle results.
Younger people today are more open about these procedures and are happy to share their results on social media. Plus, there are more practitioners offering tweakments than ever before, making these treatments accessible across the country. However, there’s a downside to this boom – the lack of regulation in the tweakment space. Many practitioners have minimal training and experience. If you’re seeking a reputable practitioner, start with those listed on my website. I only recommend professionals I trust and would go to myself.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face” (2019), covers non-surgical aesthetic procedures. Her website, thetweakmentsguide.com, offers unbiased advice on tweakments and includes tools to find treatments and top practitioners in the UK.