The newest buzz in anti-aging treatments is all about “tweakments” – these are subtle enhancements that give your skin a fresh glow without making you look completely altered. Beauty expert Alice Hart-Davis elaborates on this trend.
You’ve probably noticed tweakments making headlines recently. These procedures sit somewhere between traditional facials and full-on cosmetic surgery. Tweakments include treatments like Botox, fillers, skin peels, intense pulsed light, lasers, and thread lifts.
Most tweakments are non-invasive or minimally invasive and offer noticeable yet temporary results. They are usually subtle enough not to make you look overly treated, provided you choose your doctor carefully.
Alice Hart-Davis mentions there’s a good reason for the increased conversation around tweakments: she wrote a book called “The Tweakments Guide: Fresher Face” and launched a website, www.thetweakmentsguide.com. This site explains various procedures, their workings, and helps you determine if they’re suitable for you. It also lists some of the best tweakment practitioners in the country. According to Hart-Davis, the more openly and honestly tweakments are discussed, the more people will understand and potentially benefit from them.
Back when Hart-Davis started writing about these procedures 20 years ago, everything was quite secretive. The idea of injecting substances like Botox into one’s face seemed shocking. But over the years, attitudes have shifted, and the stigma surrounding treatments like Botox and fillers has diminished.
The range of available procedures has significantly expanded since then. Two decades ago, options were limited to collagen injections and Botox. Now, there’s a plethora of choices – from laser facials and ultrasound skin tightening to microneedling and injectable moisturizers that offer genuine cellular regeneration and last for about six months.
A recent Mintel report highlights this growing interest, showing that 43% of those surveyed are intrigued by the idea of non-surgical cosmetic procedures.
Originally, tweakments were primarily seen as anti-aging remedies, targeting older individuals with Botox for frown lines or fillers for nose-to-mouth lines. Nowadays, people of all ages opt for fillers for various enhancements, such as defining cheekbones, boosting lip shape for young women, or creating balanced jawlines for both men and women. Other treatments, like Profhilo for hydrating skin or ultrasound therapy for non-surgical facelifts, offer subtle improvements as well.
What’s interesting is that younger individuals are much more open about these treatments than previous generations, often sharing their results on social media. With the increased demand, more practitioners offer tweakments across the country. However, there’s minimal regulation in this realm, which means some practitioners may lack proper training and experience.
For those seeking skilled practitioners, Hart-Davis recommends starting with those registered on her website, as she vouches for their expertise.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her book “The Tweakments Guide: Fresher Face” (2019) and her website “thetweakmentsguide.com” provide extensive independent advice on non-surgical aesthetic procedures, including tools to find treatment options and practitioners across the UK.