Everyone’s talking about the latest anti-ageing treatments called tweakments. These are subtle enhancements that make your skin glow without looking overdone. Beauty expert Alice Hart-Davis breaks it down for us.
Tweakments are basically cosmetic treatments that are more impactful than a facial but don’t go as far as surgery. They include things like Botox, fillers, skin peels, intense pulsed light, lasers, thread lifts, and more. Most of these are non-invasive or minimally invasive, giving noticeable but temporary and subtle results, as long as you choose a good doctor.
I’ve written a book called “The Tweakments Guide: Fresher Face,” and launched a website, thetweakmentsguide.com, to explain these procedures. My goal is to help people understand what these treatments are and decide if they might be right for them. I offer a register of the best tweakment practitioners around the country.
When I started writing about these cosmetic procedures 20 years ago, they were very secretive. The idea of injecting something into your face to look younger shocked many people. But attitudes have changed, and the stigma around treatments like Botox and fillers has lessened.
Over the years, the number of available procedures has grown. Two decades ago, we only had collagen injections and Botox between facials and facelifts. Now we have everything from laser facials to ultrasound skin tightening, microneedling, and even injectable moisturizer gels that last for six months and promote genuine cellular regeneration.
A recent Mintel report found that 43% of people are interested in trying a non-surgical cosmetic procedure. Initially, tweakments were seen as just anti-ageing measures aimed at older people. Now, fillers are used for enhancing facial features for people of all ages, like boosting lip shape or cheek definition for young women and creating more balanced jawlines for both men and women.
Other treatments, like Profhilo, can boost skin hydration, while ultrasound therapy offers a non-surgical facelift with subtle results. Younger patients today are more open about these treatments and often share their results on social media.
However, with more practitioners offering tweakments, there’s little regulation in this field. Many providers lack proper training and experience. If you’re searching for a great practitioner, consider the ones listed on my website. They’re all professionals I trust.
Alice Hart-Davis is a British journalist who writes about beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face,” and her website provide independent advice on tweakments and help people find reputable practitioners in the UK.