The latest buzz in anti-aging treatments is all about “tweakments” – small, subtle enhancements that give your skin a fresh glow without making it obvious you’ve had work done. Beauty expert Alice Hart-Davis explains more about this trend.
These tweakments are procedures like Botox, fillers, skin peels, intense pulsed light, laser treatments, thread lifts, and others. They’re mostly non-invasive or minimally invasive options that provide noticeable, but temporary, results. They typically appear quite natural if done by a skilled professional.
Alice Hart-Davis, a beauty journalist, has been spreading the word about these procedures. She’s written a book, “The Tweakments Guide: Fresher Face,” and launched a website to explain these treatments in detail, including how they work and if they might suit you. The site also features a directory of top practitioners around the country.
When Alice started writing about these cosmetic procedures 20 years ago, they were discussed in whispers and considered quite shocking. Back then, who would have thought people would voluntarily inject substances into their faces to look younger? But times have changed, and now there’s much less stigma around treatments like Botox and fillers.
The variety of available procedures has also expanded. Whereas 20 years ago, you might only have collagen injections and Botox, now there are many more options—from laser facials and ultrasound skin tightening to microneedling and injectable moisturizers that can improve skin health for months.
Interest in non-surgical cosmetic procedures is growing. A recent Mintel report found that 43% of people surveyed are interested in trying a non-surgical cosmetic treatment.
Initially, tweakments were mainly seen as anti-aging solutions aimed at older individuals. Botox would reduce frown lines, and fillers would smooth out wrinkles. Nowadays, these treatments are popular with people of all ages. Young women might use fillers to enhance their lips or cheekbones, while both men and women seek treatments to achieve a more balanced jawline.
Additionally, treatments like Profhilo can boost skin hydration, and ultrasound therapy can offer a subtle, non-surgical facelift effect. Younger patients are also more open to discussing their tweakments and sharing their results on social media.
While more practitioners than ever are offering tweakments, the lack of regulation in this field is concerning. Many practitioners have minimal training. To find a trustworthy expert, it’s best to look at those registered on Alice Hart-Davis’s website, all of whom are highly recommended by her.
Alice Hart-Davis is a British journalist who specializes in beauty and cosmetic procedures. Her book and website, The Tweakments Guide, provide independent advice about non-surgical aesthetic treatments and help people find reputable practitioners in the UK.