Lately, everyone’s buzzing about tweakments, which are subtle enhancements that give your skin a healthy glow without making it obvious that you’ve had work done. They’re cosmetic procedures that are less intense than surgery but more effective than just a facial. Tweakments include things like Botox, fillers, skin peels, lasers, and more. They’re typically non-invasive or minimally invasive, offering noticeable but temporary results. The key is choosing a skilled doctor to keep the changes subtle.
I’ve been talking a lot about tweakments because I’ve written a book, “The Tweakments Guide: Fresher Face,” and launched a website called thetweakmentsguide.com. The aim is to help people understand what these procedures are, how they work, and whether they might be right for you. It also has a directory of top practitioners across the country. I think the more openly we discuss tweakments, the better people will understand them.
Back when I first started writing about cosmetic procedures about 20 years ago, there was a lot of secrecy around them. Many thought tweakments were shocking—who’d want to inject stuff into their face just to look a bit younger? But attitudes have changed, and the stigma has faded. Now, there’s a wide range of procedures beyond Botox and collagen injections, like laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers that encourage skin regeneration.
Interest in these non-surgical options is definitely growing. Last year, a Mintel survey showed that 43% of people were curious about non-surgical cosmetic procedures. Initially, these treatments were aimed at reducing signs of aging, like frown lines or nose-to-mouth lines, targeting an older crowd. But nowadays, even younger people use fillers for lip enhancement and cheek definition, or to balance the jawline for both men and women. Treatments like Profhilo can boost skin hydration, while ultrasound therapy can lift the face without surgery.
Younger generations don’t have the same reservations about talking openly about tweakments and love sharing results on social media. There are also more practitioners available, although the lack of regulation in this field means you need to be careful. If you’re searching for a great practitioner, my website’s register is a good place to start; it features experts I’d personally recommend.
Alice Hart Davis is a British journalist who writes about beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face,” and her website offer advice on non-surgical aesthetic procedures and help people find skilled practitioners across the UK.